Most AI was built to keep you engaged. We built Kin to make you more capable.
The tools your family uses every day were designed around one goal: time spent. The longer you stay, the more data they collect, the more they can sell. Your conversations, your preferences, the things you tell a computer because you can't yet say them to a person: all of it feeds a model that belongs to someone else.
This isn't a bug. It's the business model. And it has worked spectacularly well for a small number of companies while leaving most families with less control over their digital lives than they had a decade ago.
Your family's AI. On your hardware. Yours to keep.
Kin runs entirely on hardware in your home. Everything it learns about your family (your routines, your relationships, your history together) stays there. No cloud sync. No model training on your data. No subscription that can be revoked when a company pivots or gets acquired.
It's personal AI the way a great tool is personal: the longer you use it, the better it knows you, and it never works for anyone but you.
Ownership
The most important technology in your life should belong to you. Not licensed to you. Not revocable when terms change. Yours.
Amplification
Technology should make you more capable, not more dependent. If it captures your attention instead of earning your trust, we built it wrong.
Restraint
Great technology disappears. It works, it helps, and it gets out of the way. We build toward that standard even when it's harder.
Longevity
We're not building for an exit. We're building something worth using for years, by people who have enough at stake to mean it.
AI image modification used to protect children's privacy.
Kin started in my house. Not as a product, not as a startup idea. As something I built because I wanted it for my own family and nothing that existed was good enough. In that sense we're customer zero. We live with this every day, and that changes how you build.
The test I keep coming back to is a simple one: would I want my kids using this when they're old enough? Not just "is it safe enough to allow" but genuinely: is this the kind of technology I want shaping how they think, how they communicate, how they understand the world? That's a much higher bar. It's the one we build to.
I grew up in the early days of the internet when technology felt like a gift. A sense that the world was opening up. That feeling is still possible. We just have to be willing to build toward it instead of against it. That's what Kin is. That's the New Standard.
Daniel Mallek, Founder & CEO, New Standard
Be part of something different
Kin is in early access. If this resonates, we'd love to have you along early.
Request early access